Swarovski latest luxury brand to apologise to China

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Swarovski latest luxury brand to apologise to China
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Austrian jewellery company Swarovski apologised Tuesday for 'hurting the feelings' of Chinese people after calling Hong Kong a separate country on ...

BEIJING: Austrian jewellery company Swarovski apologised on Tuesday for"hurting the feelings" of Chinese people after calling Hong Kong a separate country on its website, becoming the latest luxury brand to come under fire in China.

"Swarovski thanks the supervision of people from all walks of life and is willing to continue to build a harmonious society with the Chinese people." Swarovski also faced anger online - despite promising to"try our best to correct mistakes in the shortest time". The row also cost them the support of their Chinese brand ambassadors as the companies scrambled to minimise any potential damage in the lucrative market.

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