KUALA LUMPUR — Swiss watchmaker Swatch confirmed on Thursday (May 25) that its Pride timepieces inspired by the rainbow flag of the lesbian, gay, bisexual and transgender (
Swiss watchmaker Swatch confirmed on Thursday that its Pride timepieces inspired by the rainbow flag of the lesbian, gay, bisexual and transgender movement have been seized only in Malaysia.
According to Swatch International, its 2023 Pride collection of watches was launched on May 4 this year, describing itself as welcoming all people and celebrating all love. It listed the meaning represented by the six seized watch models: “Proudly Red” for life and passion, “Proudly Orange” for healing and celebration, “Proudly Yellow” for sunlight and the flag’s radiant centre, “Proudly Green” for nature and growth, “Proudly Blue” for harmony, and “Proudly Violet” for spirit.
When contacted by Malay Mail on Wednesday, Swatch declined to comment on the case of the watch seizures, but said its “legal department is taking care of it".
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