Swiss watch exports rose 12.2 percent in February, bolstered by business in all main geographic markets and each timepiece material, the Federation of the Swiss Watch Industry.
“Regarding pricing, export value increased by 6 percent, supported once again by the lowest and high-priced watches ,” Solca wrote.
The timepiece category with prices ranging from 200 francs to 500 francs once more posted a significant decline, of approximately 18 percent in both value and volume.On the flip side, thanks to the other materials category’s momentum, watches priced at less than 200 francs benefitted, with sales rising 12.3 percent. That turnout confirmed the category’s pickup in 2022.By geographic region, timepiece sales in the U.S. again notched up a double-digit increase, at 15.
Elsewhere in Asia, the category generated a 22.2 percent gain in Hong Kong, while sales were up 6.7 percent in Japan and 11.3 percent in Singapore. South Korea was the only market in the region where Swiss watch sales declined, by 12.2 percent.“Growth in the largest markets outstripped smaller ones,” the FHS pointed out.
Exports to the U.K. rose 12.2 percent, whereas in Germany they increased 13.4 percent and in France, by 20.3 percent. However, in Italy and Spain, Swiss watch sales were up 5 percent and down 1.2 percent, respectively.
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