Sydney Sweeney shares how she influences' Cassie's beauty routine, her skincare favorites, and more in conversation with VF.
her character Olivia—Gen Z angel of disdain—endures a Hawaiian family trip by thumbing through Nietzsche and Lacan. Lately, the actor’s location is similarly cinematic, albeit with less ennui. “I’m in Rome. Rome, Italy,” the Idaho native says on a recent video call, as if dispelling any confusion about the same-named cities in Alabama or Iowa or New York. There’s a rap on her hotel room door. Housekeeping has arrived, which sends Sweeney into gracious-guest mode.
I joke that I half-expected her to trot out some Italian, given the subject of the afternoon’s conversation. Today, the 25-year-old joins Giorgio Armani as the face of its latest fragrance, My Way Parfum, putting her in the company of such fellow ambassadors“I have only been here for three days now, so I haven’t picked it up yet. But that is my goal,” Sweeney says of her language studies.
Sweeney appreciates the sense of autonomy in My Way Parfum . It’s a slogan, she says, “but it also means so much, and it could inspire so much.”The Armani announcement comes on the heels of a momentous year for the actor, whose performance in—playing the determined, shatteringly vulnerable Cassie Howard—earned her one of two Emmy nominations in 2022.
In the case of My Way, which took Sweeney for the first time to Morocco, the campaign shoot delivered on the perfume’s tagline:“I love traveling—it’s one of my favorite things in the whole wide world,” the actor says, her side-parted waves reflecting a buoyancy in her real-life demeanor. “The wanderlust and excitement that you see in my face was truly what I was experiencing in the moment.” Less a Sinatra reference, the name My Way for her speaks to independence.
While Sweeney professes to be less intense with self-care, she and Cassie do see eye to eye on Armani’s
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