A look at North Texas' first H-E-B in Frisco.
The 118,000-square-foot store is big on variety and prepared foods with some items designed just for the neighborhood.For years, as H-E-B opened new stores in other Texas cities, Stephen Butt said, “In the back of everybody’s mind would be the question: Is this the format that we would feel is strong enough to go to the metroplex?”
The 118,000-square-foot store is geared toward people who love to cook and those who don’t. There are more than 50 choices of cut-up vegetables for meal prep and 65 fresh-pressed juices. “Made in store” is a phrase you’ll see all over the store. Prepared meals come in individual and family pack sizes and include recipes from various cuisines that are ready to heat or cook.
This store has a True Texas BBQ restaurant attached for those who don’t want to cook the six types of brisket that will be stocked in various cut sizes. The store will also do the trimming. Seafood can be steamed while you shop if you like. If the store sounds like a Central Market, it’s not, “but we learn from each other,” said Juan Carlos Rück, H-E-B’s executive vice president for North and West Texas Food and Drug Retail Division.
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