Pocari Sweat, a Japanese sports drink, has gone from a source of hydration to a symbol of political resistance
!” insists Pocari Sweat, a Japanese soft drink loved by active types across Asia. This summer millions of Hong Kongers have taken up a new sport: marching, originally against a controversial extradition bill and increasingly in opposition to their territory’s pro-Beijing government. Many do so clutching bottles of the isotonic beverage.
Some companies side more or less openly with the protesters. Wonder Life, a Hong Kong maker of condoms, posted on Facebook that consumers’ objections abouthad led it not to advertise on the channel. Others are more oblique. The Hong Kong arm of Cigna, an American insurer, said it would stop advertising onand explained in a social-media post that “we are constantly reviewing our media planning strategies to promote our brand and our mission to be your health and well-being partner.
Some businesses fall foul of demonstrations through no clear fault of their own. Sun Hung Kai Properties is facing calls for a boycott of its 24 big shopping centres after some accused the developer, Hong Kong’s largest, of letting the police clash with protesters on its premises on July 14th. The company says it did not call the police and was unaware of the deployment.
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