Target Is Bringing Back 20 Years’ Worth of Collaborations, Including Rodarte, Proenza Schouler, and Missoni

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Target Is Bringing Back 20 Years’ Worth of Collaborations, Including Rodarte, Proenza Schouler, and Missoni
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.Target is reissuing 300 pieces from the original Design for All collaborations. Here are the details.

August 1, 2019 11:00 AMPhoto: Courtesy of Victor Demarchelier/TargetTarget, your friendly American neighborhood behemoth that was never afraid to go local is celebrating 20 years of its Design for All program, reissuing 300 pieces from the original collaborations. This new collection will be available September 14 for a limited time, both in stores and online. A documentary about the program is even in the works.

I don’t know what’s more surprising: That it has been two decades since Target struck its first partnership with architect and designer Michael Graves in 1999, or that there have been another 174 of them since, with Zac Posen, Anna Sui, Victoria Beckham, Joseph Altuzarra, Thakoon, Marimekko, and Phillip Lim, among others, all collaborating with the retailer.

That sense of discovery wasn’t just limited to the Missoni family. What’s telling about looking back at the Design for All program is just how much it changed the conversation about high/low—remember that buzz phrase?—and ignited the collaboration craze that was to become a global phenomenon.

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Target Is Bringing Back Twenty Year’s Worth Of Collaborations, Including Rodarte, Proenza Schouler, and MissoniTarget Is Bringing Back Twenty Year’s Worth Of Collaborations, Including Rodarte, Proenza Schouler, and MissoniTarget is bringing back 20 year’s worth of its Design for All collaborations, including pieces designed by Rodarte, Proenza Schouler, and Missoni.
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