Target is sweetening its curbside pickup offering (via CNN)
To persuade customers to do that, Target is sweetening its curbside pickup offering. Beginning this fall, the retailer will begin testing an option at select locations to add a Starbucks order for customers picking up items — without having to leave their car. It's also trialing curbside returns. Target said the changes were prompted by more customers using the contact-less shopping option, which grew 60% in its most recent quarter.
The option is also available to customers completing returns through the Target app. Read MoreAnother feature Target is expanding its"backup item" options on order pickups, which offers customers the ability to choose a secondary item if their first choice isn't available, beyond food and beverage orders. Since it's been in use, Target has"successfully substituted backup items 98% of the time.
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