TOKYO (BLOOMBERG) - As Japan prepares for an upper house election, Prime Minister Shinzo Abe appears to have taken a page from social media giants like US President Donald Trump and stepped up his influencer game.. Read more at straitstimes.com.
TOKYO - As Japan prepares for an upper house election, Prime Minister Shinzo Abe appears to have taken a page from social media giants like US President Donald Trump and stepped up his influencer game.
The move gives him the ability to reach millions of young voters - more than 50 per cent of Japanese citizens in their 20s use the image-driven platform, which is owned by Facebook, according to a study by the Ministry of Communications. Yuichiro Tamaki, the leader of Democratic Party for the People and a self-proclaimed YouTuber, has created a channel on which he posts videos about the elections and other issues addressed in sessions of Japan's Diet, or Parliament.
SELFIES WITH TRUMP Polling shows the LDP will be Sunday's big winner. The number of young people who participate could be a measure of the new digital media strategies' effectiveness. In the last five upper house elections, the voter turnout rate among those in their 20s was the lowest of any age group.
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