Last year’s most interesting story in national labor relations is likely to continue...
Union advisers and Starbucks baristas discuss their efforts to unionize three Buffalo, N.Y.-area stores in October 2021.The unionization story to watch in 2023 is the one happening at Starbucks. It may be among the most interesting all-time examples of corporate ideals meeting messy reality.
The struggle between the baristas and the siren may be just beginning, and it raises so many interesting questions. I’m also attracted to the story because Starbucks has always claimed to be more than a profit-first retail company. I’m deeply interested in the question of whether offering generous benefits and social consciousness permanently obviates the need for unionization — as Schultz and executives clearly hoped — or, paradoxically, spurs it?
From the perspective of Schultz and Starbucks, do they view the 2022 unionization movement as a generous parent would a petulant teenager, along the lines of: “I’ve given you so much already, and now you go and demand more”?
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