Tech Disrupted Hollywood. AI Almost Destroyed It

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Tech Disrupted Hollywood. AI Almost Destroyed It
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Streaming invigorated the film and TV industry and sent established studios scrambling. That was before AI sparked one of the biggest work stoppages in Hollywood history.

The thread was 10 tweets long—verbose by X standards—and 219 words, but there was just one word that stuck out. Threat. The message, posted on the @SAG-AFTRA account, summed up everything the actors union had fought to get in the tentative agreement with Hollywood studios.

Hell, it was years before Netflix would join AMPTP. But, as with other Hollywood labor disputes before it, the strike now looks like a canary in a coal mine. Streaming has come to dominate the industry in the years since, “disrupting” the system and leading labor unions in Tinseltown to seek greater compensation for work that, 15 years ago, seemed fringe compared to network TV and big-screen blockbusters. It’s no longer fringe.

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