Teleperformance signs US$185 million deal with Microsoft to launch GenAI tool

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Teleperformance signs US$185 million deal with Microsoft to launch GenAI tool
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France's Teleperformance signed a US$185 million deal with Microsoft to launch its proprietary TP GenAI, the outsourcing group said on Tuesday (Jun 20), ahead of its artificial intelligence investor day. Teleperformance SE will host on Wednesday a virtual meeting with its AI experts to let investors peek b

France's Teleperformance signed a US$185 million deal with Microsoft to launch its proprietary TP GenAI, the outsourcing group said on Tuesday , ahead of its artificial intelligence investor day.

The company claims generative AI - algorithms such as ChatGPT that can be used to create new content including audio, text and simulations - will boost efficiency, accuracy and customer experience. Using Microsoft Corp's Azure OpenAI, TP GenAI will"help automate simple, low-value tasks and enable our staff to focus on what matters most," the firm said in a statement, adding that some of its existing AI-powered tools are already based on Azure technology.

As digital developments are rapidly changing the call centre industry, Teleperformance appointed on Monday its president of transformation Bhupender Singh as deputy chief executive.

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