The Spanish-language TV giant will air the game in Spanish after cutting a deal with the NFL and CBS Sports.
He then introduced TelevisiaUnivision ad sales chief Donna Speciale and former New York Giants player Victor Cruz. The company will create an “unprecedented viewing experience designed for our fanaticos,” Speciale told the crowd, as the Lombardi Trophy was placed on the stage.
Super Bowl LVIII will be the first-ever national broadcast of an NFL game for the company. TUDN, TelevisaUnivision’s sports division, will work with CBS Sports to produce the game, with the division having long produced the game for audiences in Mexico before Televisa’s merger with
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