Daily News | How the TUFF Fund is out to be a NIL collective ‘vehicle’ for all of Temple’s student-athletes
Andy Carl has a plan: Sign at least one athlete from each Division I program at Temple.
Carl targeted players who are active on social media and understand the value of developing a brand. One part of Carl’s decision-making process was determining the responsiveness of each athlete because the TUFF Fund expects members to promote their initiatives on different social media platforms. “I think that for companies and organizations that want to reach a unique and robust audience, [they] should 100 percent consider the student-athletes not just on the programs that may be seen on ESPN and CBS,” Carl said. “But some of our programs are recognized nationally on their playing surface.”
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