Chinese e-commerce giants Temu and Shein are significantly increasing the cost for other retailers to reach shoppers during Black Friday through heavy online marketing spending and aggressive bidding on competitor keywords.
Heavy online marketing spending by Chinese e-commerce platforms Temu and Shein is increasing the cost for other retailers and brands to reach shoppers during the Black Friday sales. These platforms are aggressively bidding on competitor keywords, making it more expensive for other companies to appear in search results.
The competition is particularly intense in the United States, where Temu and Shein have bid on popular keywords related to Black Friday deals, Walmart, Kohl's, and other major retailers. Generic keywords have also become significantly more costly, impacting the profitability of paid search ads for smaller retailers
Black Friday Temu Shein Marketing Retailers Online Shopping
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