Maybelline significantly benefited from tapping content creators with under 100,000 followers, as did Selena Gomez’s Rare Beauty, which posted a 28 percent quarter-over-quarter increase in engagement rates.
, which posted a 29 percent quarter-over-quarter VIT increase, and a 28 percent quarter-over-quarter increase in engagement rates.
Kylie Cosmetics was the top scorer for the quarter, garnering momentum with a recent slew of limited-edition“The Wizard of Oz” and Kris Jenner-inspired collections. Meanwhile, clothing retailer Revolve, while not on the top 10 list, saw 125 percent and 74 percent quarter-over-quarter increases in VIT and engagement, respectively, largely driven by Instagram video content about the company’s nail art and press-on nail kits.
Traackr found that overall volume of sponsored influencer content is declining in skin care and flatlining in makeup, though, while increasing only in fragrance and hair care.
Singapore Latest News, Singapore Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Best Early Black Friday Beauty Deals to Shop Before the Rush - E! OnlineFrom Maybelline and Olaplex to Glossier and Revlon, this guide has all the best early Black Friday beauty deals you can shop right now.
Read more »
New Map of the Universe Displays Span of Entire Cosmos With Pinpoint Accuracy and Sweeping BeautyThe map charts a broad expanse of the universe, from the Milky Way to 'the edge of what can be seen.' A new map of the universe displays the span of the entire known cosmos for the first time with pinpoint accuracy and sweeping beauty. Compiled from data mined over two decades by the Sloan Dig
Read more »
USC and UCLA validated Fox's belief that Big Ten future must include L.A.For Fox broadcasters Gus Johnson and Joel Klatt, USC and UCLA joining the Big Ten offers a chance for L.A. to get into the college football spotlight.
Read more »
26 Actually-Good Beauty Gifts That Cost $25 or Less(But look way fancier.)
Read more »
BLACKPINK LISA's childhood photos demonstrate her beauty and talent that have flourished beautifully over time | allkpopBLACKPINK Lisa’s childhood pictures show her innate talent and beauty.The month of November 2022 is the highlight of Lisa’s …
Read more »
Purdue football holds off Northwestern, remains in contention for Big Ten West titleAidan O'Connell tossed two touchdown passes to Charlie Jones and Payne Durham as the Boilermakers beat Northwestern 17-9
Read more »