Tencent making a move to further entrench itself in the automotive space:
South China Morning Post. Tencent is joining forces with one of China's top four automobile groups, Changan Automobile, to embed WeChat Car Edition in the steering wheels of new car models hitting the market later this year.
For big tech firms, there is a clear benefit to being integrated into the in-car experience — it's where consumers can be found. Consumer time spent in cars has risen: In the US, drivers8 hours in cars per week, a 33% increase from 2016. For companies like Google and Tencent, which have ad-based business models that rely on monetizing user attention through"free" services, they can leverage location data to provide users with hyper-personalized ads.
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