Tesla is a small carmaker and can't generate a lot of news from its actual business — and that means an excessive focus on the thoughts of Musk.
is a small carmaker and can't generate a lot of news from its actual business — and that means a disproportionate focus on the thoughts and tweets of CEO Elon Musk.
Musk corrected himself, but by then the Securities and Exchange Commission was investigating whether he'd violated the terms of his 2018 settlement over a failed plan to take Tesla private. Ultimately, theAuto-industry executives speculate all the time about how many vehicles they might produce and sell, but nobody cares because the global auto industry is good at dialing up and cutting back production. In the US alone, 17 million vehicles were sold last year.
Tesla won't be at Geneva and isn't cranking out anything in the way of product news. In this information vacuum goes the attention span of the small army of money and media folk who obsessively monitor the carmaker of the future. All they really have to work with that's substantial — i.e., not Musk's weird Twitter musings — is production and deliveries. It's literally the only simple, hard data available.
The bottom line is that Tesla can't produce that much news. Nor should it. If it produced four times as many models, it would still be unable to satisfy the non-news appetite. And if Musk were suddenly inactive on Twitter — and my colleague— there would be a reckoning. Tesla would then have to be scrutinized as a business, rather than as a media phenomenon.
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