This article traces Japan's reluctance to join the all-electric personal transportation movement, which resulted in Tesla's popularity there.
sold by the end of 2020. Yet Japan’s position was to leverage its huge investment in hybrid technology for as long as possible. That short-term focus, however, has left the country’s most important industry at risk of missing a transformative moment, Masato Inoue, the original Leaf’s lead designer, told the. “When disruption happens, there’s always fear,” said Inoue, who retired from Nissan in 2014. But, ready or not, he added that “a big wave of electric vehicles is really coming.
Under a plan provided to suppliers in late January, Toyota will begin production in April, targeting just under 60,000 units worldwide in fiscal 2022 — more than the 14,000 electric vehicles it sold in 2021. It aims to make about 50,000 units in fiscal 2023. Less than 10% of total production is expected to go to the Japanese market. Most will go to North America and Europe, where strengthening environmental regulations have given rise to intensely competitive electric vehicle markets.
Tesla’s charging stations are concentrated in metropolitan areas. The company has not remarked about the number of chargers it will build in Japan this year but is currently looking for a charging stations project deployment manager, according to its website.
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