The owner of Burger King's franchise in Thailand became the latest company on Wednesday to bow to boycott calls by protesters who accused it of ...
"The political division in society is permeating to businesses ... putting companies in a very tight spot," said Ben Kiatkwankul of Maverick Consulting Group, which advises companies on reputation and government affairs.There are parallels with Hong Kong, where businesses seen as antagonistic to the protest movement were boycotted by its supporters in favour of"yellow" companies that back the movement.
Nation, which also runs an English-language website, said it had reprimanded the reporter, though Shine, its chairman, said she had been scared by"the mob". Shine said Nation's ratings rose as much as 20 per cent during the incident over the reporter, with some companies having increased their advertisement buys, while the withdrawals had no impact.Student protester Tanawat Wongchai said the boycott aimed to ensure Nation was neutral. One of his tweets with the boycott hashtag was retweeted more than 1,000 times.Besides running more than 100 Burger King outlets, Minor Food is the domestic franchise owner of Swensen’s and Coffee Club.
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