Euphoria’s Maddy Perez is the HBIC
Photo: HBO When we first see Maddy Perez on Euphoria, she’s dancing in a custom sports bra and leggings spangled with rainbow Louis Vuitton logos. Duly noted — this is our HBIC. Who else would have the wherewithal to put together a matching two-piece suit for school?
Maddy definitely sees herself as the Queen Bee — costume designer Heidi Bivens said as much in an interview with InStyle. She isn’t a megabitch like Heather Chandler , but she is pretty, popular, and powerful — at least in her own head. “For as long as Maddy can remember, everybody loved her,” Rue says in episode five. First it was pageants, then when she quit pageants she realized how much she liked doing nothing — except being the recipient of the male gaze.
From left: Kat and Maddy Photo: HBONate and Maddy Photo: HBO From left: Kat and Maddy Photo: HBONate and Maddy Photo: HBO Maddy. Photo: HBO But Maddy’s also Gen Z. She’s working in a tradition established by Cher and Blair Waldorf, but she’s not trying to look exactly like them. Haven’t you heard the early, trashy 2000s are coming back? Maddy leans into the sexier, more logo-stamped aesthetic of that era, more in line with Paris Hilton, the Cheetah Girls, and anyone who wore a Juicy sweatsuit.
When it comes to the characters on the show, “Jules has the most fun in terms of experimenting with looks,” Bivens said. Whereas “Maddy probably pushes it the furthest with what is acceptable.” Jules is trying to express herself, whereas Maddy is looking for attention — on the ’gram and off.
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