SINGAPORE: While the humidity and heat may have bathed them in sweat, Australians Bryan and Christine Mansfield were smiling as they made their way to the Gardens by the Bay on Thursday (May 4). Their three-day holiday in Singapore marked the start of their golden jubilee celebrations — one that had been
— the upgraded former Jurong Bird Park — which is set to open on May 8 with much fanfare as an example, they said that this will keep tourists coming to Singapore again to see what are its latest offerings.
Mr Walton noted, however, that the issue of land constraint can be bypassed: “ interesting development is— this is an example of how Singapore can have another attraction without taking up any more land — by being a port for these exciting cruise ships." “Parts of the Southern Islands could be used to pilot new recreation and tourism concepts such as nature and heritage learning journeys, low-impact eco-accommodations and leisure activities, and over the next few decades, Sentosa and Pulau Brani will be transformed into a destination with leisure and tourism offerings,” he said.
“The key is really to present these to the right markets and at the right time … because destination Singapore operates at price levels that are very different compared to popular destinations in the region.” Mr Kevin Wee, a senior lecturer from Nanyang Polytechnic’s School of Business Management, said: “Instead of focusing on visitors from a specific country or demographic group, they can now run targeted campaigns for specific archetypes based on latest market trends, technological fads or even market conditions.
The slogan drew mixed reactions when it was launched in 2017 — with some people telling TODAY that it is too “vague” and others saying it could become a national slogan. Agreeing, Dr Cheong of Syntegrate said: “Branding needs time to establish a following and resonance … ‘Passion Made Possible’ may have different connotations as a slogan or strapline, but we need to continue to build on it, maybe with a fresh perspective rather than change it completely.”
“But it takes time to create something that will allow Singapore to distinguish itself from other countries while capturing the essence of Singapore … With changes in what tourists are looking for, we should start thinking and perhaps look at a refresh of our tagline next year.” He suggested that Singapore better promote experiential clusters or precinct distinctiveness which may take at least two nights to immerse in.
“It can be argued that Singapore food and culture has similarities with our neighbours, but what can set us apart is how we tell our food story in a way that is evocative and resonates with travellers,” he said. In Singapore, wellness activities come across as “just a series of disparate activities, programmes and green spaces that visitors can enjoy”, he said.
However, the image of Singapore as a wellness hub does not quite gel with a country associated with being fast-paced and high-pressure. Launched in November 2020, SingapoReimagine aimed to rally local and global communities to reset and revive tourism.
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