The biggest question mark about Apple's new TV service is price — and it's going to be a huge factor if Apple hopes to compete with Netflix and Disney Plus

Apple should consider rival services like Netflix, HBO Now, and Disney Plus if it hopes to draw the largest possible audience for Apple TV Plus.

Apple's new premium TV streaming service, called Apple TV Plus, is launching later this year. The biggest aspect of Apple TV Plus we still don't know about, aside from its release date, is the price. Apple should consider the prices of rival services like Netflix, HBO, and Disney Plus if it hopes to draw the largest possible audience. Visit Business Insider's homepage for more stories. Summer's almost over, which means Apple's new premium TV streaming service is almost here.

Apple's new premium TV streaming service, called Apple TV Plus, is launching later this year. The biggest aspect of Apple TV Plus we still don't know about, aside from its release date, is the price. Apple should consider the prices of rival services like Netflix, HBO, and Disney Plus if it hopes to draw the largest possible audience. Visit Business Insider's homepage for more stories. Summer's almost over, which means Apple's new premium TV streaming service is almost here.

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