The unconventional marketing created by Jay Z, a three hundred euros champagne and the value of experience throughout a wine educational path. My 2cents.
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He then decided to film a scene in one of his music videos while he was theatrically choosing a bottle of Armand de Brignac over a bottle of Crystal.And it does not end here. To create an even more convincing story, he refused to admit he had any partnership with the winery. We had to wait until 2014 for himHiding his obvious interest while endorsing the brand resulted in an even bigger increase in sales, and he knew it.
There are still so many brands whose marketing is basically stuck in the postwar period. Companies that are still trying to promote wine as it was done fifty years ago, in the 'old way' or even worst, that are not even trying to. This lack, regardless of the market growth over the past few years, contributes to an unstable and limping position on the market.
We have to consider what drives this generation to complete the purchase, and understand that their motivations differ from other group ages. An intimate relationship with the product needs to be enhanced, as well as its myths, possible food pairings and all the stories enclosed in a bottle of wine.
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