.TheBodyShop has revealed ambitious plans for its In-Store Refill Program.
According to Hilary Lloyd, vice president of marketing and values at The Body Shop, promoting sustainable practices has long been a part of the certified B Corp’s heritage.“The foundation of The Body Shop’s environmental activism was born out of ideas like these, when our founder, Dame Anita Roddick, refilled her first bottle out of necessity in 1976,” she said. “We’re thrilled to be embracing a circular economy approach and provide this sustainable alternative.
“We’re so extraordinarily encouraged to see that the demographic most engaged in refill are our consumers between the ages of 20 and 29,” Lloyd said. “Also interesting is that the program is most popular in New York. Our top two stores are our NoHo location and our Staten Island store.”
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