How one woman created the Google sheet that launched a viral movement. Thousands of boss ladies later, Mara Lecocq discusses the future of the ad industry, leadership across generations and what it takes to be, well, a boss.
I most recently took on a role working at, a platform where professionals of the same industry have conversations about work semi-anonymously - ironically the place where The Boss Ladies ended up going viral and the platform where I met my Boss Ladies cofounder and work wife, Christina Jones. I lead Brand and Community there. And yes, I made up that title. That’s what happens with innovative companies—there are new needs and new roles to be created, and you just have to get creative.
I decided to go back into advertising but only if I could work for a woman. I started a list of 5 women I knew of on a shared Google Sheet. I then shared it on Fishbowl and left the access open. And it blew up from there. There’s a shift in what talent cares about - and it’s not meaningless industry awards. Talent cares about having an impact, having experiences, and having a life too.You and I are both X-ennials, the micro generation that straddles the young Gen-X-ers and the"elder Millennials." What do you see as the biggest generational divide in the workplace and how will that change now that the younger Millennials are becoming leaders?: I identify as more of an elder millennial.
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