The church of chicken: The inside story of how Chick-fil-A used Christian values and a 'clone army' to build a booming business that's defying the retail apocalypse and taking over America

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The church of chicken: The inside story of how Chick-fil-A used Christian values and a 'clone army' to build a booming business that's defying the retail apocalypse and taking over America
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Chick-fil-A is taking over fast food, leapfrogging rivals to become the third-largest chain in the US and tripling annual sales over the past decade.

The chain's business model is unique among its competitors — it's a family-owned company explicitly guided by Christian values. Founder Truett Cathy's faith has been translated into business practices that have directly contributed to the fast-food giant's success. Its secret weapon is its rigorous franchise operator-selection process that finds and trains"Truett Cathy clones" who are deeply committed to the chain.

The chain's business model is unique among its competitors — it's a family-owned company explicitly guided by Christian values. Founder Truett Cathy's faith has been translated into business practices that have directly contributed to the fast-food giant's success. Its secret weapon is its rigorous franchise operator-selection process that finds and trains"Truett Cathy clones" who are deeply committed to the chain.

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