VIP+ Analysis: The new sci-fi film failed to launch, but there is still ample room to try again with the right talent and IP pairing.
“The Creator” came with a PG-13 rating and was received well by critics, but its weekend competitors appealed successfully to their respective demographics, pulling too many family and adult tickets away for the film to stand out.
“Amateur,” an action-espionage thriller led by Rami Malek, is the next and only film among 20th Century’s upcoming slate of dates that isn’t part of an existing franchise, once awards hopeful “The Bikeriders,” starring Austin Butler, releases this December. While “Clue” isn’t exactly fresh IP, the Hasbro board-game brand only had one outing in theaters via Jonathan Lynn’s 1985 film, which flopped. If 2023 has proven anything, it’s that past failures shouldn’t dissuade second attempts at launching film franchises. Nintendo and Universal’s “The Super Mario Bros. Movie” became a billion-dollar success in the spring, making up for the prior failed attempt at a “Mario” film three decades earlier.
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