The Era Of Albums Debuting With One Million Copies Is Officially Over

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The Era Of Albums Debuting With One Million Copies Is Officially Over
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  • 📰 Forbes
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The last talent who had a shot at reaching the important milestone has missed the mark

... [+]For the past few decades, the biggest names in the American music industry have demonstrated their immense power and popularity by racking up first-week sales figures for their latest albums that include two commas. Selling at least one million copies in just seven days has always been the kind of feat that has been reserved for generation-defining acts, but now it seems that time has come and gone, as the last talent who had a shot at reaching the important milestone has missed the mark.

The British superstar appeared to be the last musician who had might have been able to move one million copies of a new album in the U.S., and her failure to do so suggests that nobody else will, perhaps ever again. In the past 10 years, the only artists who have also managed the feat are Taylor Swift and Drake, and while they are still two of the most popular stars in the industry, their latest efforts haven’t even come close to the million mark.

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Forbes /  🏆 394. in US

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