The four-door Fiat 500X will not be reborn as an EV for the U.S.
in the 1950s, but the brand had a reputation for poor quality and Fiat pulled out of North America in 1983. The former Fiat Chrysler Automobiles brought theback to North America in 2011 and it had a few strong years, with U.S. sales peaking at about 47,000 a year before sales fell off andBefore its demise, the Fiat 500 family included the cute two-door car, a convertible, the 500e electric car, and the performance 500 Abarth. The 500e was a compliance vehicle to help Fiat Chrysler meet U.S.
for those who already have at least one other vehicle in the driveway. For more mainstream vehicles, the automaker has a plethora of models from its other brands.After the 500e goes on sale in 2024 on a new platform designed for small EVs, Stellantis will continue to sell the Fiat 500X, with its internal combustion engine, in North America until this current and last generation runs its course. The only real deadline is the one imposed by Fiat to only sell EVs after 2030.
But the focus will be on the new 500e. Francois has enlisted actor and activist Leonardo DiCaprio to help him auction off therevealed at the 2022 Los Angeles Auto Show, with the proceeds to be used to fight climate change. The concepts were created in partnership with fashion designers. One was with Giorgio Armani, a second was created with the help of furniture designer Kartell, and the third with jeweler Bulgari that features recycled gold dust in the paint.
Fiat sells about 1.4 million vehicles globally, and in terms of volume, is the only real challenger to Tesla for EVs, Francois says. The 500e has been the top-selling EV for most of the year in some countries, including Germany and Italy. The additional volume planned for North America is a"rounding error," he says, but offers a chance to experiment with new ways to retail electric vehicles.
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