With the news out of CES that streaming giant Roku is launching its own line of smart TVs, it's worth asking: Why?
, however; as the TVision chart above notes, Amazon’s share of the U.S. smart TV market is only about 6 percent.
Roku seems to have considered this factor, at least: The company is positioning the move as a strategy to allow for new features to be released on Roku’s own TVs before rolling out to its licensees.
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