The hottest inflation in 40 years has prompted manufacturers to resort to 'shrinkflation,' a cost-saving tactic to reduce the size of packages while keeping the same price. Now, businesses are trying another way to save money: 'skimpflation.'
," a cost-saving tactic to reduce the size of packages while keeping the same price. Now, businesses are trying another way to save money:"skimpflation."
But Customers who noticed the switch have flocked to the Smart Balance website in recent days to complain about the new formulation, calling it"terrible,""disgusting" and"undesirable." Skimpflation may save costs or even boost a company's bottom line, at least in the short term, but it also risks turning off consumers, who may seek alternatives that they view as providing a better value or quality, Dworsky said. Some angry Smart Balance customers vowed in their reviews that they would switch brands because of the perception of poor quality after the recipe change.
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