The Fortnite World Cup has kicked off in New York City, and a $30 million prize pool is on the line

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The Fortnite World Cup has kicked off in New York City, and a $30 million prize pool is on the line
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A $30 million prize pool is on the line at Epic Games' first ever Fortnite World Cup tournament

General view of the main stage during the Fortnite World Cup Finals e-sports event at Arthur Ashe Stadium, Flushing, New York, July 26, 2019.And that same network dynamic has driven investor interest in the game and publisher Epic Games. Last October,that included some of the traditional sports world's biggest names.

Bruce Stein, CEO of aXiomatic and a former executive at Mattel and Sony, emphasizes that Epic's ability to provide a "new experience for gamers that isn't offered in any other game" has expanded the target demographic for the industry thanks to the interactivity of Fortnite. "If you invest in a publisher, there's always an amount of title risk because some games do well for a long time and some games have a far shorter half-life," he added. "When you have this many components of online interactivity concentrated in a gaming environment, you have redefined what the gaming experience is."

So this weekend's World Cup is not only a culmination and celebration of Fortnite's reach as a game, but it also confirms its status as the driver of an online social landscape that redefines what it means to consume and engage with content.

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