The vibe is more slime-making and Minecraft than girlboss.
The Girl Scouts are entering a new brick-and-mortar era. Last month, the organizationone of its first new planned community centers in Denver, which it dubbed the DreamLab. The 4,000-square-foot space has a podcast studio, conference rooms, a science-lab area, an indoor camping station, and a bouldering wall. It’s kind of like the Wing, except the aesthetic leans morereassessment
of the Girl Scouts’ overall real-estate strategy. Historically, troops held their meetings wherever they could — churches, libraries, Jessica Middleton’s grandmother’s basement — but the organization says COVID has complicated that kind of meetup. Thus, the DreamLab.
The Denver DreamLab, which is conveniently located in Girl Scout central , will also serve as office space for Girl Scout staff. Two more DreamLabs are being built in Louisiana and New Jersey. The shiny new spaces will help market the organization and establish a Girl Scouts presence. And if it ends up opening one in New York, we know a building that’s
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