The era of “Truckin'” is now conjoined with the age of TikTok-in’. Although the Grateful Dead has been defunct as an actual band since the mid-’90s, the group now officially…
Although today marks the first day of the Dead having an official account, the group’s music became available for other TikTokkers to use in their own short videos in March.
An announcement from Rhino Entertainment, which now handles the Dead’s catalog, said that “the channel will serve as an outlet to celebrate the decades of music, generations of community, and endless array of creativity that has woven the band and its fans into every new era of the world’s counterculture and consciousness.”
Although TikTok has been seen as a platform most utilized by emerging artists , legacy artists have seen huge success via the app, whether it’s just monetizing vintage music via memes or actually having songs re-enter the charts, as Fleetwood Mac did after “Dreams” was used as the soundtrack for a viral video.
In recent times, other classic rock bands have made headlines just by joining the platform, as the Rolling Stones did. A few, like Elton John, with his 2 million followers, are active presences on TikTok. Others are more passive, and death is no barrier to establishing a presence there for a catalog, as the accounts for Prince, John Lennon and George Michael would attest., prepares to play its final shows this year.
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