The Great Launches Swimwear

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The Great Launches Swimwear
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The Great designers Emily Current and Meritt Elliott are expanding their California lake-and-lodge universe into swimwear.

, with reversible prints and solids that promise versatility and the opportunity to style it any which way.

The coverups are crafted in soft cotton gauze, easy for layering and long summer days, and accessories, like the thick checkered towels and faded sun hats, round out the perfect warm weather wardrobe.”to launch their own outdoor category with technical apparel and accessories, and add to their growing four-store retail footprint with the first New York outpost on Broome Street.

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