The inventor of the scrunchie, Rommy Hunt Revson, died this month at 78. She designed a prototype with a sheath of fabric and a $50 used sewing machine while housesitting in Southampton.
Netflix/Netflix's Michell Tanner – elevated the scrunchie to universal stardom. NASA astronaut Pamela Melroy wore a blue scrunchie to space, which is memorialized in the Smithsonian even today."Trends tend to go away when they become super en masse, and become associated with a singular type of person," said Patrick Michael Hughes, a fashion and decorative arts historian at Parsons School of Design.
A scrunchie was a sure sign of a suburban transplant in the city, Hughes said."Kind of like UGG boots." So the accessory fell out of favor, its glory days in the fashion mainstream lost to the early 2000s.Kevin Mazur/WireImageLizzo, in a bejeweled scrunchie, poses with Lil Nas X at the 2019 MTV Video Music Awards.But fast forward two decades, and the early 2000s look was back. And riding this wave of nostalgic revival right back to its former glory: the scrunchie.
"There's [been this] revival of sort of Y2K fashion, and it has been coming through the pipeline for a number of years," Hughes said."We start to see celebrities on the red carpet wearing a scrunchie, but not necessarily in their hair, sometimes on their wrist or something like that. It becomes sort of cool again.", for example. At the same time, the rise of athleisure solidified the scrunchie's place in many people's everyday wear, Radin said.
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