The Legal Beat: Lizzo’s ‘100% That B-tch’ Trademark Win – Plus Taylor Swift, Kanye & More

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The Legal Beat: Lizzo’s ‘100% That B-tch’ Trademark Win – Plus Taylor Swift, Kanye & More
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This week, Lizzo trademarks '100% that b—tch,' Taylor Swift's attorneys rip a copyright suit concerning her 'Lover' album's companion book and more.

Lizzo at the 65th Annual GRAMMY Awards held at Crypto.com Arena on February 5, 2023 in Los Angeles, California.This is The Legal Beat, a weekly newsletter about music law from Billboard Pro, offering you a one-stop cheat sheet of big new cases, important rulings, and all the fun stuff in between.

Just days before her big Grammy win Sunday night, a tribunal at the U.S. Patent and Trademark Office sided with the superstar in her quest to secure a federal trademark registration for “100% That B-tch” – the iconic lyric from her breakout single “Truth Hurts.” Last year, the agency had rejected Lizzo’s application for the trademark on the grounds that it was merely a commonplace “motivational phrase” aimed at “female empowerment,” not the kind of unique brand name that’s eligible for trademark protection.

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