The Lindy Effect and Predicting the Endurance of E-commerce

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The Lindy Effect and Predicting the Endurance of E-commerce
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As we reflect on the journey that began in the early 1990s, it becomes evident that e-commerce is not just a fleeting trend but a transformational force.

from $3.3 trillion today to $5.4 trillion in 2026. The rise of online marketplaces, like Amazon, has also undoubtedly played a crucial role in this revolution and the perception of e-commerce businesses by consumers and entrepreneurs alike.

While commerce growth is slowing, total retail sales in 2022 have climbed 15% since 2020, and they're projected to reach more than $31 trillion in 2025. But it will be a slow climb While we can have confidence in the long-term endurance of e-commerce, these predictions also encourage us to think critically and adapt to the changing landscape. As history has shown, ideas and technologies that fail to evolve become obsolete, regardless of the initial promise they held. Therefore, businesses in the e-commerce realm must remain agile, embracing innovation and staying attuned to consumer needs.

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