Jony Ive, the designer of the original iPhone, has developed a logo for King Charles's coronation that celebrates his relationship with nature.
“It is such an honor to be able to contribute to this remarkable national occasion, and our team is so very proud of this work,” Ive said in a statement. “The design was inspired by King Charles’ love of the planet, nature and his deep concern for the natural world.”
In the UK flag’s red, white and blue, the emblem depicts the flora of the four nations that make up the: the rose of England, the thistle of Scotland, the daffodil of Wales and the shamrock of Northern Ireland. Together, they form the shape of St Edward’s Crown, with which Charles will be crowned during his coronation at Westminster Abbey. The surrounding text is available in both English and Welsh versions.
Ive created the relatively simplistic emblem in collaboration with his design studio, LoveFrom. But it’s not the first time he’s worked with King Charles. He and his team also helped the monarch design the seal of the Terra Carta, an initiative that Charles started when he was the prince of Wales to recognize private-sector companies making strides in sustainability.
The emblem design offers Ive one of his largest platforms since leaving Apple in June 2019, and solidifies his working relationship with the royal family. And although his Apple designs will always carry extreme cultural and historical relevance, his coronation emblem for the king is a worthy competitor in terms of cachet.
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