'Virgil Abloh: Freedom of Speech' features a 'pop-up store' on par with any other luxury retail experience. Here's why that matters for gallery-goers.
"Virgil Abloh: Freedom of Speech" features a "pop-up store" on par with any other luxury retail experience. Here's why that matters for gallery-goers.There are gift shops, and then there are gift shops.
Church & State makes its point — that commerce in a store has just as much artistic validity as something hanging in a gallery — while also selling $710 anorak jackets. With roots in everything from experiential retail to high-end art and design, Church & State represents a shift being made in the traditional gift shop model.
The Met began ordering images of European paintings as early as 1871 for archival purposes, with extra copies then going on sale to help fund The Met's operations. By the early 1900s, The Met Store's selection expanded to reflect a variety of price points, from limited-edition prints, fine jewelry and high fashion to more accessible items like scarves, stationery and exhibition catalogues. Today, The Met Store is exploring a new, decidedly 2019 way of attracting visiting guests.
"We were trying to be really attentive to that gulf between the price of, say, Off-White clothes and what people would expect to buy in a museum," says Darling. "Virgil was really, really thoughtful to make sure there was still cool merchandise at a more accessible price point, as well as the more exclusive Off-White things." Church & State carries a range of reasonably-priced products, like a $10 postcard set and a $28 cotton canvas tote.
This is where gift shops become gift shops, at least in terms of price. This line is something the Museum of Modern Art 's MoMa Design Store knows well in its wealth of limited-edition pieces that are more keepsake than knickknack.
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