Netflix's 'White Hot: The Rise And Fall Of Abercrombie & Fitch' shows just how much what's culturally acceptable has changed.
. As one person in the doc put it, “[Discrimination] was their brand. It was their identity. They rooted themselves in discrimination at every level.”
Several people who were part of a class action lawsuit were interviewed, including one man, Anthony Ocampo, who was told his hours were getting cut because the store he worked at already had “too many Filipinos.
Incidentally, it was actually difficult to find people to join the lawsuit at all, because so few people of color worked for the retailer. The doc also shows the brand’s dress code guidelines for store employees, which clearly served as vaguely disguised ways of only hiring white people. One description of an acceptable employee featured a photo of a white teen captioned: “A neatly combed, attractive, natural, classic hairstyle is acceptable.” His “unacceptable” counterpart was a photo of a Black teen, captioned, “Dreadlocks are unacceptable for men and women.
, though he had denied all wrongdoing. In the doc, a former model describes being immediately fired upon refusing to have dinner privately at Weber’s home.As one journalist interviewed puts it, “Abercrombie is illustrative more than it is exceptional. They didn’t invent evil. They didn’t invent class. They just packaged it.” The brand may have had a massive influence on the culture, but it was also indicative of what was popular in the post-Reagan, pre-internet era.
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