'The most fun is whenever we can convince somebody who's not plant-based to have our food and then have them say that they like it.'
"I've been looking for a way to get out of the corporate world for a long time," says Karen Amrhein, who's worked at an engineering firm as a program manager for twenty years."So I've been trying to find a way to start a business."
Taking inspiration from one of their favorite bands, the Grateful Dead, the mother-and-son team named their venture. But, as is common with many new business ventures, not everything went exactly as planned. Altering their diet was not easy."Saer calls us home vegans, because we didn't know any vegans and became plant-based in isolation, and not in a super supportive environment," Karen continues."But that didn't matter, because we just knew that was what we needed to do."
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