The death of Mr. Peanut is yet another absurd moment in Brand Twitter history
Photo: YouTube Here’s a lesson one brand is learning this week: Basing a Super Bowl ad campaign around the idea of a pop-culture celebrity death is a risky idea. Last week, Planters unveiled an ad in which its mascot, Mr. Peanut, sacrifices his own life to save his commercial co-stars Matt Walsh and Wesley Snipes. It’s an incredibly weird spot that kicked off Planters’ Super Bowl ad campaign, which went around Twitter and sparked reactions from brands and non-brands alike.
Speaking to CNBC last week, Mike Pierantozzi from VaynerMedia, the agency behind the campaign, said it was inspired by the internet’s response to the death of Iron Man. “When Iron Man died, we saw an incredible reaction on Twitter and on social media. It’s such a strange phenomenon,” he said. “We did the unthinkable: we created a program and an idea where Mr.
Photo: Twitter According to Ad Age, Planters has — at least for now — paused its #RIPPeanut campaign. In a statement, the brand said, “We are saddened by this weekend’s news and Planters has paused all campaign activities, including paid media, and will evaluate next steps through a lens of sensitivity to those impacted by this tragedy.
Singapore Latest News, Singapore Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Planters Pauses Ads Featuring Mr. Peanut's Death After Kobe Bryant Is Killed in Helicopter Crash'[We] will evaluate next steps through a lens of sensitivity to those impacted by this tragedy,' the brand said in a statement on Monday.
Read more »
Watch the Super Bowl commercials that have been released so farWatch the Super Bowl commercials released early from Budweiser, Olay, Michelob Ultra and more.
Read more »
Planters Pauses Ads Featuring Mr. Peanut's Death After Kobe Bryant Is Killed in Helicopter Crash'[We] will evaluate next steps through a lens of sensitivity to those impacted by this tragedy,' the brand said in a statement on Monday.
Read more »
Boston Celebs Chris Evans, John Krasinki and More Star in Hyundai’s Super Bowl 2020 CommercialThe commercial will air during Sunday's matchup between the 49ers and the Chiefs
Read more »
Super Bowl 54 Strippers Flock To Miami In Droves, Not Just WomenThe Super Bowl isn't just a huge weekend for football, it's a massive weekend for strippers who come from all over the world to get in on that Super Bowl cash!!
Read more »
Why Jennifer Lopez and Alex Rodriguez Skipped the 2020 GrammysThe Super Bowl is next week.
Read more »