There are 14 current or former NBA stars who earn at least $9 million from shoe deals by kbadenhausen
Share to linkedinichael Jordan hasn’t played in an NBA game in almost two decades, but the parlor game for fans and the media about who is the “greatest of all time” is thriving, fueled largely by LeBron James’ sustained brilliance. James passed Jordan in March on the career scoring list and has nine NBA Finals trips. Kobe Bryant ranks ahead of both players for scoring and had five NBA titles before retiring.
The line got another marketing chip last month when Nike signed a deal with Zion Williamson, who was the top overall pick in the 2019 NBA Draft. After one year at Duke, Williamson enters the league as probably its most marketable rookie since James in 2003, and he will be suiting up in Jordans. His highlight-reel dunks fit perfectly into Nike’s marketing strategy and how NBA content is consumed on social media around the globe.
Zion didn’t come cheap for Nike after his Nike PG 2.5 shoe split open on national TV in February and left egg on the face of the $39 billion-in-revenue sports giant. His multi-year deal is worth an estimated $13 million annually, including reachable incentives, and ranks fifth among current NBA players. A line of his own is all but certain in the near future.
Basketball and soccer are the only true global team sports, which is why brands like Nike, Adidas and Under Armour are willing to pay such massive sums to the stars in each sport. The players can be used in marketing campaigns around the world.
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