Here, a breakdown of how Hearst’s titles have been engineering celebrity shoots during quarantine.
Back in mid-February, Hearst Magazines head of photo Alix Campbell was at Milk Studios in Chelsea overseeing a naked Dua Lipa, partially covered by a multicolored sequin guitar, pose for the cover of Elle’s just-released May issue. Around 18 people rushed around the set — a mix of stylists, hairdressers and makeup artists primping and preening the “One Kiss” singer, while others were tasked with making sure the lighting was perfect and the crew was well fed.
Little did Campbell know then, though, that shoots were about to get a whole lot smaller. Shortly after, as the coronavirus spread throughout the U.S., Hearst told staffers across titles including Elle, Marie Clare, Bazaar and Esquire to work from home, gatherings greater than 10 were banned and all nonessential businesses closed.
There have also been questions over whether magazines will keep to the print schedules, given advertising and production concerns, but to date Hearst hasn’t revealed any changes and is carrying out a number of shoots in novel ways.
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