She succeeds Steve Murray, who is retiring and returning to the U.K.
At Nike, Otto was also a key architect of the company’s digital consumer-facing technology platforms over the past 10 years. Before joining Nike’s North America team, she held several regional and global leadership roles within the company’s digital business. She was vice president and general manager of digital commerce in EMEA, during which time she led the launch of the Nike app and the Snkrs app. Earlier, she was vice president and general manager of nike.
“Few brands in the world have earned truly iconic status like The North Face and I couldn’t be more excited to be joining the brand at this time,” Otto said. “I look forward to working closely with The North Face leadership team in addition to VF leadership to drive the next phase of growth for this beloved global brand and all that it represents.”
Otto’s appointment is part of VF’s succession plan in response to Murray’s planned retirement this year. He was appointed global brand president of The North Face in September 2020. Earlier, he served as executive vice president and group president for VF’s Americas region and previously was president of VF’s Action Sports Coalition and global brand president of Vans.
“We appointed Steve to lead The North Face brand knowing that his retirement was on the horizon but also recognizing that we could leverage his incredible 30-plus years of industry experience to strengthen the brand’s proposition with consumers,” Rendle said.
collaboration features jackets, ready-to-wear, backpacks, bomber jackets, vests, hiking boots, luggage and shoes for women and men. This month, pop-up shops will open in select winter cities. From Jan. 11 through Jan. 25, there will be outposts in Aspen, Colo., Chicago and Toronto.
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