PLANO, Texas — There was some desperation in the air at the indoor mall where Shein had opened a pop-up store. A security guard posted at the entrance said that on each of the three days the pop-up was in business, he’d turned down about 20 bribes from people looking to skip the line. Often they offered $20, he said, though some went as high as $100. On Sunday, the last day, the first shoppers arrived about 6 a.m. Shein was scheduled to open at noon. The line swelled throughout the morning, fold
Customers line up a 6 a.m. for a chance to shop at the Shein pop-up in Plano, Texas on Aug. 26, 2022.
The enthusiasm was a sight to behold, considering that many shopping malls have struggled over the past decade to draw such a crowd: about 700 people waiting outside a whitewashed storefront formerly occupied by American Eagle Outfitters, sandwiched between Swarovski and Bath & Body Works. On Friday, a man proposed to his girlfriend in front of the entrance.
Last year, a CBC Marketplace investigation found elevated levels of lead in some Shein products, like a toddler jacket and tiny purse. Shein said that it regularly tested products, following international regulatory agency standards, and that “violations are immediately remediated.” Yet this hasn’t deterred Shein’s devotees, many of whom feel they haven’t seen enough evidence to stop shopping with the brand.
In August, when Taylor got married, she and her husband decided to plan their wedding on a budget and save for a down payment on a house. After getting an $1,800 quote for a gown from a traditional bridal boutique, Taylor started searching online for “something simple but very sexy and classy,” she said.A TikTok video she made about the dress this spring has been liked more than 900,000 times.
“You can build out an impressive wardrobe without breaking the bank, which is really nice, especially for a lot of people who are medium- and lower-income that can’t afford to spend $100 on dresses,” said Prugar, who estimated that about one-third of their wardrobe was from Shein.
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