If surgery renders a tourist’s face unrecognizable from their passport photo—there’s a service for that too.
Even before you grab your bags from the carousels at Seoul’s Incheon International Airport, you can fit your face into a spectral imaging machine to get your skin qualitatively analyzed for its health relative to your age. The A.I.-powered analysis is a free service courtesy of the Korea Tourism Organization’s Medical Tourism Support Center. Staffers there to greet incoming travelers can usually speak at least some English, Chinese, Japanese, and Russian.
Following a financial crisis in 1997, the regulatory climate in South Korea made it more lucrative for doctors if they specialized in surgical practices and diagnostic testing versus, for example, family practices. Cosmetic surgery offers both the need to “diagnose” patients with a “problem,” as well as the surgical solution to “fix” it.
The medical tourism industry is predicated on problematizing the way we look. The V-line jaw is a made-up standard where supply first created demand. “It came about just about fifteen years ago and now it’s accepted as the thing to be,” Korean feminism writer James Turnbull told me, illustrating how profit-driven industries can make standards stick.But in 2007, South Korea found itself in a jam: too many doctors, not enough patients. The country is small enough to fit into the space between L.A.
Offering tax breaks, tourist packages for medical tourists, and touting Korea’s advancements and competitive pricing , the effort transformed Gangnam’s Improvement Quarter into a thriving attraction for aesthetic upgrades. In 2009 about 60,000 foreigners visited Korea for medical procedures.
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