How will LLMs change the commercial Ad ecosystem? - artificialintelligence llms
The article delves into the influence of large language models on the commercial model of search engines, emphasizing the importance of maintaining state during user interactions.
It highlights that search engines focusing on location-based queries will be less affected than those catering to general knowledge inquiries, as LLMs transform how users access and engage with information. This shift may lead to a reassessment of monetization strategies for search engines, with location-based models potentially retaining an advantage.
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